Chukwu Adaeze Victoria brings a fresh take on branding with a Neurobrutalist design style, in this bold identity for The Algorithm, a video series by TechCabal.

The Algorithm is a special series by TechCabal that focuses on sharing the stories, experiences, and journeys of today's creative people. It covers digital artists, content creators, entrepreneurs, and influencers. The Algorithm is a place where creativity and business smarts come together. The series features people who are not only making a big impact in their fields but are also changing what it means to succeed online.

Chukwu Adaeze Victoria is a creative designer, strategist and teacher. Follow Victoria on @cav.digital

Lagos Meet is showcasing talented Nigerian creators and hosting 'playful' meetups and insightful conversations to inspire more excellent work.

Lagos Meet

The Algorithm

At Studio Unruly, collaboration and passion for the craft come first. This talented team doesn’t just deliver—they innovate, experiment, and push boundaries as they bring bold ideas to life. Their work on Porte Festival 2024 is no exception.

The vibrant colors and whimsical illustrations immediately grab attention and communicate the festival's theme of exploration and experimentation. The visuals invite audiences to step into a world of wonder, setting the tone for what festival-goers can expect, The typography and layout choices are equally effective, blending dynamic energy with readability. The balance between bold statements and clean design ensures that the brand feels accessible yet exciting. It doesn’t overwhelm but rather invites you in, making it feel approachable to a wide range of audiences.

“We worked on the branding for Porte Festival 2024 in New York. Porte is an immersive festival displaying experiences such as culture, food, music, and shopping. Porte's brand DNA is rooted in playful experimentation, offering customers a sandbox-like environment where they actively engage in immersive experiences rather than merely spectating.”

The team behind this work brought their unique talents to the table. Tobi Efunnowo led creative direction and web development, delivering a seamless and engaging design. Niyi Okeowo took charge of branding and art direction, crafting a visual identity that matched the festival’s bold and playful nature. Illustrations by Tobi Johnson and Moyo Odebiyi added life and personality to the project, while Adesewa Adeniyi ensured everything came together smoothly through expert project management. Follow Studio Unruly on Instagram @studiounruly or explore the more of their projects at 

Porte Festival ‘24

The Get Equity Startup Festival 2022 branding is a masterclass in thoughtful, intentional design. Felix Ayoola, Ibrahim Otukoya, and Ameji, Tobiloba Tunbosun, and all other collaborators didn’t settle for standard visuals. They constructed this concept as a nod to the modular, ever-evolving nature of startups themselves.

By developing a custom typeface and using stylized illustrations of iconic Lagos landmarks, the design team created a narrative that is both localized and universally relatable.

GetEquity Startup Festival 2022 Branding

What if Nigeria had joined the space race decades ago? Niyi Okeowo takes us on a journey through time with his visionary brand design for NASRDA. By reinterpreting the National Space Research and Development Agency, he imagines what it could have looked like if we advanced our technology from the 60's to today.

Drawing from modern design and the agency's evolution since 1999, Niyi’s project highlights how far Nigeria's space exploration could have progressed. From the sleek typography to the bold use of green, gold, and white, every detail reflects the dream of a Nigeria at the forefront of space innovation.

Stay tuned as Niyi and connect with @helloniyiokeowo as he continues to push the boundaries of design and imagination, bringing us closer to the stars.

Nigerian Space Agency

David Oku, a Nigerian-Italian graphic artist, has teamed up with Mercedes-Benz for an exciting project called “Project Avarosa.” This partnership is not just about advanced design but also about promoting inclusivity, with the League of Legends team, SK Gaming, playing a central role.

David’s eye-catching design for the fully electric Mercedes-Benz EQA 300 4MATIC combines the worlds of esports and high-performance branding in a creative and bold way. His work pays tribute to the unique and diverse female and non-binary athletes who are part of SK Gaming, helping to break down barriers in the gaming industry.

L-M: What advice would you give to Nigerian creators looking to break into international collaborations and work with brands on a similar scale? 

David: To truly improve as an artist, I believe the key is consistent effort and dedication to your craft. While some people are naturally gifted, it’s how you develop and use that talent that sets you apart. Make it a habit to create every day, even if it’s just a small sketch or exploring a new technique. Constantly challenging yourself not only sharpens your skills but also keeps you motivated as you watch your progress over time. One of the biggest turning points in my journey was when people started recognising my work without needing to ask—it had developed its own voice, its own identity. That’s when I realised that being unique and authentic in your expression is what truly sets you apart. Don’t hesitate to reach out to others—whether it’s for collaboration or feedback. The worst you’ll hear is “no,” but even then, you’ll gain experience. Surrounding yourself with fellow artists and embracing failure as part of the learning process is essential for growth. Growth comes from pushing through those moments, learning, and evolving. 

L-M: What has been the most rewarding aspect of this collaboration for you as an artist?

David: The most rewarding part of this project was, without a doubt, the opportunity to first conduct a workshop with the Avarosa Team, inspiring them and helping shape their creative vision. Guiding them through the process of creating unique visuals and art was incredibly fulfilling. Then, taking their ideas and transforming them into reality by bringing this amazing car to life was the perfect culmination of that collaborative effort. Seeing those initial concepts evolve into something tangible and impactful was truly a highlight for me. 

L-M: What did you learn from combining art, technology, and gaming on this project? 

David: This project really taught me that there are always multiple angles from which you can approach a creative process, and often, things aren’t as straightforward as they seem. To create a cohesive design, you really need to think outside the box. For me, the illustration phase was the easier part—it flowed naturally. But when it came to applying the design to the car, the challenge was finding a way to create something visually appealing for the Avarosa team while also working with the car's existing form. Blending creativity with practicality in this way was a huge learning experience, reminding me how important adaptability is in design.

Coker Oluwafemi

Project Avarosa

Commissioned by Apple, he created Cartwheel of Dreams for Black History Month, featured on the iOS App Store. Yinka created this artwork to symbolize movement, growth, and affirmation, in celebration of Black culture and identity.

Yinka has worked with global brands like Lego, Adidas, Pepsi, Universal Music and Pinterest. Yinka keeps bringing cultural narratives to life through his striking designs.

Cartwheel of Dreams

Abel Idume, a talented multidisciplinary designer with a focus on brand identity, 3D, motion, and type design, unveils his latest work: a branding project for DABA Skincare, a pioneering self-care brand tailored for men with melanin-rich skin. With a dedication to addressing the unique needs of Black men’s skin, DABA introduces its debut products, the Body Wash and Body Lotion, specifically crafted to combat dryness and ensure proper hydration.

For too long, men of color have been underserved in the skincare industry. DABA seeks to fill this gap by providing products designed with an intimate understanding of their skin needs, all while championing a message of self-worth and cultural pride.

Abel Idume’s branding work for DABA Skincare is a prime example of how design can move beyond aesthetics to embody and elevate cultural narratives. Through thoughtful, historically inspired design, Abel’s approach pays homage to African heritage while addressing the specific skincare needs of Black men—a group often overlooked in mainstream skincare markets.

Daba Skincare Branding

By focusing on the maple leaf—a symbol deeply embedded in Canadian identity—he manages to retain the brand's core essence while presenting it in a refreshing, contemporary way. The decision to “set the leaf free” is particularly striking, suggesting a sense of movement and exploration that resonates with Air Canada’s mission as a global carrier.

This collaborative project involved other creatives, including YHWH, and Computerpeter, showcasing the power of teamwork in branding excellence.

Air Canada Proposed Rebrand

Tope Nkechi's latest project, RevitaLab, is a health diagnostics brand designed to empower patients to face their health concerns with confidence. From calming color palettes to approachable typography, Tope’s thoughtful design encourages people to “See Beyond” their fears and take proactive steps towards their well-being.

Check out the full case study in her bio, and follow more of Tope’s brand design work via @toptivity

RevitaLab Branding

Abdulbarr Logunleko, better known as Wall Street, is the talented UK-based designer behind some of the eye-catching visuals for the 2024 Street Souk event. With a passion for photography and design, Wall Street has worked on some of the most dynamic projects in the industry. His latest work for Street Souk 2024 showcases his expertise in branding and merchandise design, solidifying his role as a visionary in the Lagos creative scene.

One standout contribution from last year was designing a hat for "STRET," the official mascot of Street Souk, along with a striking lineup of official event merch created in collaboration with the visionary founder of the Street Souk brand; Iretidayo Zaccheaus known simply as ‘Ireti’.

The project was brought to life with the collective efforts of a powerhouse creative team, including Tunde Popson (@tundepopson) and Sogbamu Timilehin (@realm.of.downing) who worked on the creative direction, as well as contributions from talented illustrators like Sonaike Mosinmisola (@simissj) and Atinuke Jones (@atinukejoness), Atinuke Jones also worked on 3D design along with David Isuwe (@bydavidthedesigner_), and Ogunkanmi Moyin (@moyicii), while Franklin Okoye (@franklyn.okoye) worked on the character design.

Street Souk 24 Merch Design

Obasola Akintola works as a brand designer and visual storyteller at Cowrywise. He designed symbols, badges, and icons for the House of Ga'a, a historical drama set in the 18th Century Oyo Empire. House of Ga'a is a film by Bolanle Austen-Peters, the story is all about betrayal, power and lust and is now streaming on Netflix. The story chronicles the rise and fall of the turbulent reign of Bashorun Ga'a, a ruthless kingmaker who ultimately faces downfall at the hands of his son.

House of Ga'a Illustrations

After years of working on exciting projects, Zeke OY is pulling back the curtain on some of what he has been up to recently at Studio Zeke. His new portfolio website showcases some of his best work from 2020 to 2024, covering everything from branding and typeface development to motion design.

Zeke describes his process as more than just making things look good—it's about making them work meaningfully. He collaborates with architects of experiences and products to bring culture-shaping ideas to life in memorable and intentional ways. His approach is built on in-depth understanding, dynamic creativity, and precise execution, ensuring that every project stands out and serves a clear purpose.

As a design director based in Manchester, UK, Zeke has worked with a diverse range of clients across design, architecture, and culture. His goal? To create work that isn’t just visually appealing but grounded in context and capable of leaving a lasting impact.

Zeke’s philosophy is simple: great design isn’t decoration—it’s communication. Every detail, from typography choices to color palettes, is deliberate and serves a specific function. His ability to merge storytelling with strategic thinking is what makes his work stand out. To explore more of Studio Zeke’s work, check out the full portfolio on 

Portfolio

Akinbinu Akintayo uses this piece to pay homage to one of the greatest athletes of our time—Serena Williams. This visual exploration, aptly titled "Becoming," employs grid design, layout, and typography.

Akinbinu draws the viewer in with his commanding use of color. Akintayo’s choice of vibrant yellow, a color often associated with energy and optimism, against a serene blue background reflects Serena’s undeniable presence on the court—strong, dynamic, and full of life.

But it is Akintayo’s skillful typographic exploration that truly sets this piece apart. The choice to make the typography part of the visual landscape rather than simply a caption elevates this work.

With this work, Akinbinu Akintayo reminds us that great design is not just about aesthetics but about capturing the spirit of a story. Through his artful use of color, typography, and layout, he tells a story that resonates deeply with those who know what it means to become more than they were yesterday.

Follow Akinbinu on Instagram at @47thegreat or on Twitter at @47thegreat_

Project 'Becoming'

There’s something undeniably compelling about a brand that feels right. Not just the visuals, resonant—like it knows exactly who it is. That’s the kind of work Sweeney creates. A senior designer at Aseda, she’s spent the last seven years refining her craft, shaping identities that don’t just look good but tell stories with depth and intention.

Sweeney describes herself as a “Design Hashira,” which feels fitting. Her work is sharp, precise, and layered with meaning. Whether it’s an app interface, a brand identity, or packaging design, she doesn’t just apply aesthetics—she builds a narrative. The choices she makes, from typography to colour, seems deliberate, working to strengthen the emotional and strategic foundation of the brand.

Sweeney elaborates “Each brand has its own story, and I specialise in translating those narratives into bold, memorable design solutions. Design isn’t just what I do—it’s how I think, create, and push boundaries.”

What makes Sweeney’s work remarkable is how adaptable it is. Working across agency and freelance projects, she’s designed for industries spanning fintech, food, and entertainment. At the heart of it, Sweeney is a storyteller. She believes impactful brands aren’t just seen—they’re felt. For more of Sweeney’s work, visit her portfolio on 

Brand Design Portfolio

Working with ART X Lagos, Niyi Okeowo has created something truly special for their live music and visual art platform. The project, themed "Promised Lands," cleverly weaves together traditional African patterns like "aso-oke" with sleek, modern circuit board designs. If you grew up in Nigeria, you'll instantly recognize the inspiration from those beautiful local mats with their eye-catching geometric patterns - combined with a fresh, futuristic twist.

But what makes this project really sing is how it brings those traditional patterns into modern spaces. The designs flow seamlessly through the event's branding, creating an immersive experience that celebrates African creativity in all its forms.

This kind of innovative thinking is exactly what you'd expect from someone like Niyi. He's been pushing creative boundaries for nearly a decade, wearing pretty much every creative hat you can think of - art director, 3D animator, VR wizard, photographer - you name it, he's probably mastered it. And the big names have definitely noticed. We're talking Adobe, Empire, Universal Music Group, Chivas, and Uber all knocking at his door. His work's been turning heads in major publications too, from Okay Africa to Dazed Magazine and even The Guardian. Want to see more of Niyi's amazing work? You can find him at @helloniyiokeowo.

Art X Live — Promised Lands

Bolanle Banwo of Geneza Brands has expertly reimagined the brand identity for Shuttlers, creating a fresh, vibrant look that reflects the ease and efficiency of the service. The new identity is bold, modern, and visually engaging, making it easy for commuters to connect with the brand and its mission to simplify daily commutes.


Collaborating with illustrator Mayowa Alabi, the rebranding features sleek designs and eye-catching illustrations that bring the Shuttlers brand to life. This rebrand emphasizes user-friendliness and accessibility, ensuring that Shuttlers remains a top choice for urban commuters looking fo

Follow Bolanle Banwo @bolanle_banwo and Mayowa Alabi @shuta.bug to stay updated on their latest branding projects and see how they're shaping the future of visual identity in the transportation sector. Don’t forget to check out @shuttlers for more on how they’re transforming the commuting experience.

Rebranding Shuttlers 

Moses Oyemade has imagined this visually compelling app, given it a befitting identity and has ensured that it meets real-world user needs that even muggles can relate with.

Moses continues, “Working on this project was such a rewarding experience! I dove deep into crypto and investing, I researched, analyzed user needs and market trends and designed an app that’s feature-rich, visually engaging, and easy to navigate. I also ventured into motion design to bring the graphics to life.”

Muggle Bank

Ameji is a multi-talented and multi-disciplinary designer, proficient in various areas, including graphic design, communication and content strategy, brand strategy, art direction, no-code design and development, and brand identity design.

This year’s identity is about honoring Afrobeats with visuals that capture its energy and cultural roots. Ameji worked alongside Tobiloba Tunbosun (Brand Asset Design), Vasto (Motion Design), Chisom Emeka (Creative Direction), and Ojonuyo Ameji (Project Management).

Ameji writes, “This wasn’t just about logos or color schemes; it was about crafting a narrative. The visual identity had to echo the show's core values of authenticity, inclusivity, and innovation, while serving as a beacon for the emerging stars. Every element we created, from the star-infused logo to the color palette, patterns and visual style were inspired by Nigerian culture and was designed to reflect the journey—of the artists, the music, and the show itself. Our mission was to not just brand the show, but to tell the story of Afrobeats in a modern, compelling way, connecting its powerful past with an exciting future.”

Ameji concludes, “This identity not only gave the show a strong visual presence but also elevated its storytelling potential. Setting up the the show to increase it's engagement across platforms and working with the client team to use the show to spark conversations about culture, music, and identity. The success of the identity extended beyond aesthetics—it fostered a sense of community and pride around Afrobeats, further positioning the show as a cultural movement rather than just a talent search.”

NAS'24

Chequebase isn’t the first time Ganiyu has brought a clear, contemporary aesthetic to a growing brand. His past work includes building identities for platforms like Rewrd, Kishi Agency and The Jollof Diary, each project reflecting a commitment to both style and substance. In every case, Ganiyu’s process involves understanding a brand’s core values, then translating them into visuals that speak to the intended audience.

His ability to integrate brand identity with product functionality has garnered features on platforms like World Brand Design and Abduzeedo. Ganiyu currently works as a Design Consultant at Gojë Distro.

Ganiyu sums up his creative ethos: “I’m a designer with a knack for compelling, value-driven designs. I’ve been at it for over seven years, leading creative efforts, driving ideas, and upholding brand aesthetics. I help businesses thrive in their marketplaces, assisting them in standing out on the frontline. How do we do this? We work together to create appealing, yet compelling designs that move people to take action—ultimately boosting conversion rates.”