The Get Equity Startup Festival 2022 branding is a masterclass in thoughtful, intentional design. Felix Ayoola, Ibrahim Otukoya, and Ameji, Tobiloba Tunbosun, and all other collaborators didn’t settle for standard visuals. They constructed this concept as a nod to the modular, ever-evolving nature of startups themselves.
Creative Direction & Typeface Design: Felix Ayoola
Co-directors: Tunbosun Tobiloba, Ibrahim Otukoya
Print Designs: Ibrahim Otukoya, Ikoojo Ameji
Social Media Designs: Oyindamola Adedipe, Emeka Nwachi, Akinwunmi Popoola Motion Designs: Akanda Studio, Abu Teslim
Illustrations: Oseluonamen Irabor, Ayodamola Alonge, Ibrahim Otukoya
By developing a custom typeface and using stylized illustrations of iconic Lagos landmarks, the design team created a narrative that is both localized and universally relatable.
