Abel Idume, a talented multidisciplinary designer with a focus on brand identity, 3D, motion, and type design, unveils his latest work: a branding project for DABA Skincare, a pioneering self-care brand tailored for men with melanin-rich skin. With a dedication to addressing the unique needs of Black men’s skin, DABA introduces its debut products, the Body Wash and Body Lotion, specifically crafted to combat dryness and ensure proper hydration.
For too long, men of color have been underserved in the skincare industry. DABA seeks to fill this gap by providing products designed with an intimate understanding of their skin needs, all while championing a message of self-worth and cultural pride.
Abel Idume’s branding work for DABA Skincare is a prime example of how design can move beyond aesthetics to embody and elevate cultural narratives. Through thoughtful, historically inspired design, Abel’s approach pays homage to African heritage while addressing the specific skincare needs of Black men—a group often overlooked in mainstream skincare markets.
