Ameji is a multi-talented and multi-disciplinary designer, proficient in various areas, including graphic design, communication and content strategy, brand strategy, art direction, no-code design and development, and brand identity design.

This year’s identity is about honoring Afrobeats with visuals that capture its energy and cultural roots. Ameji worked alongside Tobiloba Tunbosun (Brand Asset Design), Vasto (Motion Design), Chisom Emeka (Creative Direction), and Ojonuyo Ameji (Project Management).

Ameji writes, “This wasn’t just about logos or color schemes; it was about crafting a narrative. The visual identity had to echo the show's core values of authenticity, inclusivity, and innovation, while serving as a beacon for the emerging stars. Every element we created, from the star-infused logo to the color palette, patterns and visual style were inspired by Nigerian culture and was designed to reflect the journey—of the artists, the music, and the show itself. Our mission was to not just brand the show, but to tell the story of Afrobeats in a modern, compelling way, connecting its powerful past with an exciting future.”

Ameji concludes, “This identity not only gave the show a strong visual presence but also elevated its storytelling potential. Setting up the the show to increase it's engagement across platforms and working with the client team to use the show to spark conversations about culture, music, and identity. The success of the identity extended beyond aesthetics—it fostered a sense of community and pride around Afrobeats, further positioning the show as a cultural movement rather than just a talent search.”