The visual system for Grey Business, created by designer Gamal Alexander (@pixel.shinobi), is a fresh take on the fintech company's brand. The goal was to give Grey’s B2B side its own unique look while still staying connected to the main brand. It had to feel professional and trustworthy for corporate clients but also modern and forward-thinking.

Gamal led the design work, but it was a team effort within Grey. He collaborated closely with the design and product teams, guided by co-founders Idorenyin Obong and Femi Aghedo. This teamwork made sure the new visual style matched the company’s move toward serving bigger businesses and professional freelancers, blending design smoothly with their business goals.