There’s something undeniably compelling about a brand that feels right. Not just the visuals, resonant—like it knows exactly who it is. That’s the kind of work Sweeney creates. A senior designer at Aseda, she’s spent the last seven years refining her craft, shaping identities that don’t just look good but tell stories with depth and intention.
Sweeney describes herself as a “Design Hashira,” which feels fitting. Her work is sharp, precise, and layered with meaning. Whether it’s an app interface, a brand identity, or packaging design, she doesn’t just apply aesthetics—she builds a narrative. The choices she makes, from typography to colour, seems deliberate, working to strengthen the emotional and strategic foundation of the brand.
Sweeney elaborates “Each brand has its own story, and I specialise in translating those narratives into bold, memorable design solutions. Design isn’t just what I do—it’s how I think, create, and push boundaries.”
What makes Sweeney’s work remarkable is how adaptable it is. Working across agency and freelance projects, she’s designed for industries spanning fintech, food, and entertainment. At the heart of it, Sweeney is a storyteller. She believes impactful brands aren’t just seen—they’re felt. For more of Sweeney’s work, visit her portfolio on Behance.
