A Keke Napep drives past, decked out in stickers that are part gospel, part pop culture, and part cryptic wisdom. In this playful and hyper-stylized 3D recreation, multidisciplinary artist Niyi Okeowo captures the humor, grit, and visual overload that defines Nigeria’s graphic street language.
Rendered in vivid detail, this digital project is an uncanny replica of the famous yellow tricycle—it’s an exploration of local design cues and the lived experiences they echo. From hand-lettered slogans to bold type, textured vinyl to iconographic stickers, the work presents the keke not just as a mode of transport but as a mobile billboard of dreams, beliefs, and personality.
Niyi Okeowo is no stranger to bending mediums. His creative practice spans art direction, graphic design, photography, VR, 3D modeling, and animation. Over the past decade, he’s worked with global names including Adobe, Empire, Smirnoff, Chivas, Uber, and Universal Music Group, while also remaining deeply connected to African visual culture. Whether he's designing immersive metaverse experiences like Astraverse or building identity systems for brands like Brass, Niyi consistently finds ways to blend global polish with local storytelling.
For Niyi, projects like this are less about replication and more about interpretation. The Keke becomes a medium of cultural translation.
Follow Niyi on Instagram via @helloniyiokeowo and see more of his work at www.helloniyiokeowo.com.