Toba Samuel-
Call of Duty Mobile UI Concept
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Toba Samuel is a multi-talented Product Designer and Creative Director whose work seamlessly bridges usability and aesthetics. Based in Nigeria, Toba has made significant strides in the realm of UI/UX design, combining innovative creativity with user-centered problem-solving. With a strong background in game design and product development, his latest projects exemplify his ability to enhance digital experiences.

Currently pursuing advanced studies in UX Design, Toba's journey began with a BSc in Geology from the University of Ibadan. His passion for design led him to reimagine user experiences, designing high-fidelity UI solutions for a variety of platforms, from mobile apps to web-based applications. As the Lead Product Designer at The Market Hub, Toba has spearheaded the redesign of core applications, creating user flows, wireframes, and interactive prototypes that improve usability by integrating user feedback and addressing complex business requirements.


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One of Toba’s standout achievements is his work on immersive game UI designs, where his sharp eye for detail and storytelling elevates player engagement. His designs for game menus, battle royale interfaces, and seasonal content showcase not just functionality but also an understanding of how visual elements can drive user interaction.

As the Chief Product Officer at CODETRATIVE, he spearheaded the launch of AI-powered healthcare solutions for Norway and Sweden, achieving significant operational efficiencies and improving patient care outcomes. His leadership in developing ThriftPals, a communal savings app, showcased his ability to drive innovative product strategies, with a 15% higher retention rate during beta testing compared to competitors. Additionally, Toba optimized company operations by managing cross-functional teams, enhancing collaboration, and achieving a 25% revenue increase through market-aligned product strategies.

His collaborative ethos has also seen him work closely with UX engineers, product managers, and clients to deliver scalable solutions that meet KPIs and success metrics. Notably, his past projects have achieved a 30% increase in user sign-ups through optimized UI/UX design.

You can find them at Toba Samuel
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