Toheeb explains: "The project aimed to address the shortage of dynamic images for these brands by creating an image bank for promotional use. Collaborating with Joel was seamless due to our shared vision for the final product and our mutual enthusiasm for creative problem-solving."

Joel Adu continues: "We had previously worked together on another project and both valued each other's contributions, artistic approach, interpretation, and work ethic. We produced this for Insight Communications. The entire team consisted of production managers, photo assistants, digital technicians, and effects stylists. It was crucial to first understand the specific needs of each client, the intended use, and their overall goals."