Before joining Stears, Kachie was a Senior Product Designer at Bloc, a fintech company that works with businesses. She explains how she improved their customer onboarding process. By understanding what customers struggled with and cutting the setup time by 30%, Kachie made sure users got the benefits of the service more quickly.

Bloc offers a comprehensive suite of banking and payment infrastructure, including APIs, to businesses of all sizes (startups, SMEs, and large organizations). Bloc is a B2B fintech company, empowers businesses with a robust suite of banking and payment tools, making it easier for companies of all sizes to accept payments, manage accounts, and generate revenue.

Kachi continues, “Furthermore, I examined various SaaS products, analysed their flows and features, and tried to understand their onboarding objectives, the choices they made, and how they effectively guided users towards the "Aha moment."

Kachi recalls, “The new onboarding steps cut the time it took users to set up by 30%, and there were fewer questions to customer support about getting started. We also noticed that 60% of users completed the setup and more people moved from trying the product to using it for real transactions.”

“This project was a collaboration with Praise Philemon and Oluyinka Alabi. Praise was my direct manager and Oluyinka was a senior product designer on the team. They both gave me series of feedback and reviewed the iterations I had until we arrived at this polished direction.”